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How much does social media management cost in Portugal — and what's included at each price point
Social media management in Portugal can cost €150 or €1,500 per month. The difference isn't just quality — it's what's included, what's left out, and how much of your own time you still need to invest to make it work. This article breaks down what actually exists in the market.
Why prices vary so much
When you see a €150/month proposal and a €900/month proposal for "Instagram management", you're not comparing the same service. The difference lies in the number of posts, whether visual content is produced for you, the strategy behind it, comment management, and how involved the provider is with your business.
It's tempting to choose the cheapest and see what happens. The problem is that a low-cost service often produces generic posts with no strategy and no return — leaving the business owner feeling that "social media doesn't work", when what didn't work was the service they hired.
What the market offers
Entry-level packages — basic posting
- 8 to 12 posts per month (2-3 per week)
- Design using pre-made templates
- Generic captions with no personalisation to your business
- No content strategy or results analysis
- No comment or DM management
Management with basic strategy
- 12 to 16 posts per month
- Content tailored to your business and sector
- Monthly editorial calendar
- Comment responses included
- Basic monthly report with key metrics
- Monthly alignment meeting
Full management with content production
- 16 to 24 posts per month
- Original visual content production (photography or custom design)
- Stories, Reels or other format management
- Active comment and DM management
- Growth strategy and results analysis
- Photo sessions or video content creation
Advanced management with paid advertising
- Everything from the previous tier
- Paid campaign management (Meta Ads, TikTok Ads)
- Advertising budget included or managed separately
- Detailed ROI and conversion reports
- A/B testing of creatives and audiences
What to demand in any proposal
Regardless of price, any social media management proposal should clearly specify:
- Number of posts per month — and which formats (feed, stories, reels)
- Who produces the visual content — the provider or do you need to supply it
- What happens with comments and messages — are they managed or your responsibility
- How results are measured — which metrics, how frequently
- What happens if you want to leave — notice period, account ownership
Your social media accounts should always be in your name, with access controlled by you. Never hand over login credentials to a provider — add them as a page admin with limited permissions. If the relationship ends, you can remove their access without losing your accounts.
In-house vs outsourced: the real calculation
Many business owners manage social media themselves to "save money". The real cost of this option is time: producing 16 posts per month, with design, captions, scheduling, and comment responses, takes 8 to 12 hours of skilled work per month. If your time is worth €30/hour, that's €240-360/month in opportunity cost.
The question isn't money — it's whether you'd rather spend that time on your business or on social media.
Want to find out what makes sense for your business?
Aumnia has social media management packages tailored to local businesses in northern Portugal — from basic presence to full management with content production. Clear pricing, no surprises.
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